CALENDAR 4 KEEPS
HPB

Corporate Promotion

Calendar “4 Keeps” was created for the Croatian market as a gift to the clients. It's part of 2024 New Year’s program for HPB - Croatian Postal Bank — bank with relevant market influence in Croatia.

Graphis Silver Award • Zagreb Design Week 2024 Finalist

  • Requirements for 2024 calendar were that product has to have a practical and artistic value alike. In additon, the requirement was that it should be used not as a wall but as a desk calendar. Balancing between all of the demands we delivered a table calendar —not only with creative and artistic value, but with extended practical value that is made to last much longer than one year. All said pushed us forward to create — as we call it "Calendar 4 Keeps".

    The solution lies in the fact that we separated calendar from the desk stand. Desk stand itself, in its section, forms the number 4 - the last digit in the year's numbering. Stand holds a deck of 13 cards. First one is cover card, and the rest of 12 cards are monthly calendars — with the twist! On the back of each card there is part of graphic art, and when all twelve cards are set whole graphic art is revealed. As a result, when the year ends, if you desire you can frame that graphic art or just play with it. Format of set graphic is 38 by 38 centimeters (15" by 15").

    Design by Alira Hrabar Bekar and Dušan Bekar

    Font used:
    Akzidenz-Grotesk by Berthold

Another twist is that you can use desk stand to hold your iPhone, pencils, pictures...
until it wear and tear.

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HPB New Year Programme '24