Client’s requirements were that product has to have an original artistic value, that does not conflict with the practical value and that the production does not exceed the costs of making a classic 12 leaf wall calendar. Conditions generated idea for a solution shaped into a 'composite' calendar constitute of calendar cover and artistic graphic, that is made to last much longer than one year. Unique design has been devised that crosses the boundaries of utilitarian value — it moves from the sphere of information to the sphere of art.

Elegant and attractive visual is solved by a combination of color and typographic elements directly relying on the visual code of the Bank’s identity. Basic idea is mathematics translated into a visual language. Content-wise, it relies on a computer lexicon that results from mathematical operations, playing with the mathematical concept of a matrix which undoubtedly reflects the nature of the client’s business. At the core of solution lies the concept of discovery. It enables the unification of two paradigms — time-limited and permanent value. During the year, the user tears off the “wrapper” month by month, which gradually reveals the graphic. He is not limited to the order of disclosure, but can do so at his discretion. Concept requires constant interaction with the user and affects the dynamics of the physics of the visual. It arouses interest in creation, as well as in observing of the created changes.

Design by Alira Hrabar Bekar and Dušan Bekar

Font used:
Akzidenz-Grotesk by Berthold