BEKAR HAUS

Brand Identity

Brand identity for BEKAR HAUS
versatile and creative design house for creating visual, artistical, cultural and communicational resources — incorporating smart creative and technical solutions — to inspire positive change and drive toward problem solving through design.

  • We have been working continuously since 1949, transformed from freelancing, through family collaboration to become a multi-disciplinary, creative design house devoted to the details and nuances.

    In designing our logo, aim was to capture seven decades of continuous work and to display our many-sided approach to design.

    For starting point we chose circle — as a perfect geometric element because all of its points are equidistant from center. It divides the plane into two regions: an interior and an exterior - input and output, problem and solution if you like.

    Symbolism of concentric circles is diverse. We can perceive it as the Sun — light, power...the source of life, joy and creativity, or as the growth rings in trees — introspect the past while ever growing into future...

    We can also interpret it as spreading of idea or in analogy expansion of the message to wider audience. It represents eternity, timelessness, all cyclic movement.

    Font used for project is Sang Bleu OG by Swisstypefaces

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BEKAR HAUS Sign in endless rotation as beacon

Envisioning creations
to create solution

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