MARKO MARULIĆ AND SPLIT — 500 YEARS TOGETHER
Exhibiton Design
History-inspired concept of the exhibition for The City Museum of Split consist of identity design, catalogue, exhibition graphics as well as print and digital advertising materials.
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Requirements for 2024 calendar were that product has to have a practical and artistic value alike. In additon, the requirement was that it should be used not as a wall but as a desk calendar. Balancing between all of the demands we delivered a table calendar —not only with creative and artistic value, but with extended practical value that is made to last much longer than one year. All said pushed us forward to create — as we call it "Calendar 4 Keeps".
The solution lies in the fact that we separated calendar from the desk stand. Desk stand itself, in its section, forms the number 4 - the last digit in the year's numbering. Stand holds a deck of 13 cards. First one is cover card, and the rest of 12 cards are monthly calendars — with the twist! On the back of each card there is part of graphic art, and when all twelve cards are set whole graphic art is revealed. As a result, when the year ends, if you desire you can frame that graphic art or just play with it. Format of set graphic is 38 by 38 centimeters (15" by 15").
Design by Alira Hrabar Bekar and Dušan Bekar
Font used:
Akzidenz-Grotesk by Berthold